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Little Rock Marathon brings millions of dollars to town



Little Rock, Arkansas — As The Little Rock Marathon returned this weekend, Thousands of runners from around the world descended on the city.

Each time the marathon returns, the extra foot traffic benefits local businesses.

“It’s really fun to have new people and always get positive feedback,” said Valerie Wingert, the owner of South Main Creative in Little Rock. “They say, ‘I’m not from here, but I’m taking [some items] home.’”

According to Little Rock Marathon statistics, more than 10k people run in the event and people spend an average of $6 million in extra money each year.

For a spot like South Main Creative near the action, that money flows.

“It’s pretty sweet because they’re always positive and say how much they love the shop and love Little Rock,” Wingert said.



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